SWOT Analysis

Our team members are quite diverse, everyone is from a different country or region (New Zealand, Cambodia and China). We have different backgrounds, therefore we understand how each culture is unique and significant.

We have a team member who grew up in Grey Lynn, so she has. better understanding of the community and the people who live i the area 

Social media is a powerful marketing platform in this modern world, by creating social media accounts, we will be able to reach and interact with a variety of people from different cultural backgrounds.

A weekend event has an advantage because everyone will have time off to come visit with friends and family

Our team is enthusiastic but inexperienced in many areas of planning and doing hands-on  design

Lack of materials to efficiently plan and run our event

Lack of funding and high expenses for things like outreach and layout as our event is new and unknown

There are many other similar events that had happened before and big competitors around New Zealand with much better budget

Lack of staff and business close to the venue

Eke Panuku Development Auckland are invested in urban regeneration within the region which means we would be able to move forward with the support of government organisations 

Our event presents a variety of cultures where people will be able to experience a variety of customs and traditions that can lead to good press 

Exposure to international students who want to know more about New Zealand, they will have the opportunity to represent their country and culture

The increased level of COVID-19 prevention and control may lead to the cancellation of our activities 

We may not find many investors to invest in the event  

Inconsistent weather may challenge our event to launch successfully

There might be emerging competitors who are inspired to create similar events

Unexpected hazardous event which can lead to bad press