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Target Market

Our Research

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  • Young people between the ages of 15 and 20 are in the majority and are more active in these activities

  • Women were more likely to participate, while men were more likely to participate in sports

  • Students, mostly young office workers. These people have more time to participate in activities and also have a higher level of interest

  • Recent immigrants prefer to participate in such cultural activities, which can help them learn more about the local culture and the culture of the people living in the surrounding communities, on the one hand, and also help them meet more people, on the other hand, learn about the neighborhood

  • Europeans had the highest percentage of participation in cultural events, followed by Asians

  • Most of the customers who take part in cultural activities have regular groups. They do not only take part in cultural activities

Our Target

  • Young adults and middle-aged adults are the age range we are aiming for

  • Families are likely to join these types of events to spend quality time and divulge their children to learning about other cultures

  • Students and young working adults tend to be interested in exploring new things and gaining more knowledge on their surroundings

  • Immigrants and travellers are likely to be intrigued by these types of cultural activities that can help them learn more about the locals and their community 

  • Ethnicity groups and people who often take part in cultural activities are our major target for this event as they are the people who will be most interested in what we will present 

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